Charming Tales
The Ask:
Photographer and jewelry designer Jade Alpert asked me to write a modern retelling of fairy tales that incorporated her jewelry collection and used pre-shot photography. She wanted to highlight the visuals with a nod towards charms she had developed for the collection.
The Vibes:
Jade’s imagery was stunning, quirky, and cool. It was ethereal and deeply magical, and I noticed from the start that it had an empowering, askew-the-tired-narrative, girl-centric vibe—and this was well before the Barbie movie. (Hi, Barbie!)
The Goal:
Highlight the feminine power in Jade’s imagery and juxtapose it with unexpected, lyrical retellings of old stories; highlight Jade’s jewelry charms in an organic way.
The Result:
This is one of the projects I am most proud of. It was inspiring, and a true collaboration of creativity visuals and words. Through the stories, I was able to connect the new, modern tales with the jewelry in a way that felt natural and not forced.