Gabe’s Commercials
The Ask:
Help support Gabe’s stores and reconcile name recognition issues with awareness campaigns—on a tight budget.
The Strategy:
Developed a “Do You Know Gabe’s” umbrella campaign that sought to introduce customers to the brand, including our categories and discounted prices.
The Vibes:
Upbeat videos used elements of trending social-media to resonate with consumers.
The Result:
The Do You Know Gabe’s campaign evolved over time but always remained a common thread in messaging. To help explain the Gabe’s experience, an “influencer” type talent walked consumers through a store experience in our most recent commercial.